When Your Remodeling Business Needs Results, We can be Extension of Your team
About Marketing Wing
After working for almost 15 years as the VP of Marketing and Chief Marketing Officer of Case Design/Remodeling, Joaquin Erazo decided it was time for a change (2013). The company had shifted from a national focus (franchising), back to their foundation which was a strong local presence in the Washington, DC market. Joaquin had enjoyed the idiosyncrasies of markets across the country and creating strategies and tactics that were unique to each city/state as he helped support the marketing of dozens of franchises across the country.
When some of the largest remodelers across the country heard Joaquin had moved on, they quickly reached out to tap into his wealth of knowledge and experience. Joaquin soon realized there were many remodelers who needed deep marketing expertise and strategic marketing advice and formalized a marketing consulting company called Marketing Wing. Marketing Wing offers several levels of engagement including:
Every market is different and so is every remodeling company!
Marketing is a process which can be scaled
Remodelers must differentiate themselves from area competitors
Storytelling is the new marketing
Outsourcing marketing delivers strong results
Remodelers must have a hyper-local presence in their market
Branding is what homeowners think about your company
Marketing should be driven by numbers
Joaquin Erazo, Jr., MBA
Joaquin is President of Marketing Wing; a marketing agency which provides custom marketing for design + build remodelers. He brings almost 30 years of strategic marketing experience. Joaquin’s experience includes directing marketing for Case Design/Remodeling for 14 years as VP and CMO, along with implementing marketing for over 40 of the leading design + build companies in the US through Marketing Wing.
With over 25 years of industry marketing experience, he is a sought-after consultant, speaker, strategist, columnist, and visionary.
Our Social Media Expert
Chole has been with Marketing Wing since 2018. Chloe is responsible for managing all aspects of social media for Marketing Wing clients. She helps remodeling clients develop and social media strategy including content curation and brand management. Chloe is an expert in Facebook, Twitter, Instagram, YouTube, and Linked In to increase digital visibility.
Chloe has a degree in Communication and Strategic Advertising from VCU. In her spare time, she enjoys traveling, trying new restaurants, watching the Washington Capitals and spending time with her black lab Marlow.
Caitlyn has been leading content development for Marketing Wing since 2020. She’s responsible for writing regular blog posts about remodeling-specific content. Content is determined by individual clients with keywords designed to help increase relevant search engine results and are repurposed across Google My Business (GMB) platforms, emails to databases, and press releases.
Caitlyn has a degree in Communication and Journalism from George Mason University. In her spare time, she enjoys reading, working out and spending time with her puppy Penny.